a lil side project.

i had a burst of inspiration on monday night. so i started creating a business card for gene.
the original idea came to me when i was visiting them last dec/jan09, so i took a few photos of him. unfortunately, it took 3 months to finally get to this project. and it's sort of been a whirlwind of inspiration.

the best part? the creative gap is nil. from concept to execution, it turned out exactly as i had imagined. i love when that happens....b/c it's usually pretty rare!

i wanted to share it with you from original picture to final product, since it's fun to see processes.

my approach: was to think about how gene might use the biz card, who he might encounter, what he would want to communicate, and how this b.card can help the person you meet to sustain a memory of him. (this is the same thinking that went behind my own b.cards).

the equation: a picture + atypical txt/image placement + a splash of color = (hopefully) high impact

my results: people are often struck when i give them my card. it's still within the accepted norms (ie. size, shape, etc) so there isn't confusion, but it's different enough that they could pick it up and remember me. the one thing i was disappointed by was the way it was printed. hence, my next step.

what's next? finding the right printer that'll print exactly how i want who can offer the best price. recommendations are welcome!